World’s Longest Place Name: Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu, New Zealand
There’s a hill in New Zealand that, at first glance, couldn’t look less extreme. Located close to Porangahau in Hawke’s Bay, it’s modest in size – the summit standing at 1,000 feet – and carpeted in grass.
It’s the hill’s moniker that makes this an extreme location as its ridiculously lengthy name is believed to be the longest place name on the planet.
Simply known to locals as Taumata, Taumata (we’ll call it that too!) has Maori origins – a rough translation ‘The summit where Tamatea, the man with the big knees, the slider, climber of mountains, the land swallower who travelled about, played his koauau (flute) to his loved one’.
There are, perhaps unsurprisingly, variations in the spelling – this version, boasting 85 characters, is recognised by Guinness World Records, although a longer form (this one 105 letters long) also exists. Either way, it is as impressive as it is extreme, and for anyone passing by, stopping for a photograph at the famous sign here is not to be missed.